How Clics Helped Xeela Fitness Sell Out Their Product Launch With One Video
Behind the strategy that took Xeela from a folder of unused footage to a viral YouTube brand with real sales.
From Footage to Breakthrough
In late 2022, fitness brand Xeela had a problem. They were sitting on six months of raw content, prepping to launch a new line of protein powder and pre-workout, but they had no clear strategy, no YouTube channel, and no story to tell.
They needed a video that wouldn’t just look good but one that would launch their entire brand.
That’s when they brought in Clics.
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The Problem: No Channel, No Format, No Momentum
Like many young brands, Xeela was long on ambition and short on structure. They had:
• Hours of transformation footage
• Unscripted vlogs and behind-the-scenes clips
• No clear narrative
• No YouTube presence
• No plan to build engagement, let alone conversions
They didn’t need a commercial. They needed a story that made people care and a format they could scale.
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Our Approach: Story-First, Strategy-Backed
We knew this couldn’t be another “fitness journey” highlight reel. It had to feel real, emotional, and binge-worthy.
Here’s what we did:
• Structured a documentary-style narrative around one of Xeela’s core creators
• Directed and filmed 2 more months of footage to fill in key gaps in the story arc
• Edited a cinematic 12-minute video with pacing, music, and VO that felt like a short film
• Wrote the YouTube title and description with high-CTR, high-search keywords
• Placed product links strategically in the video description (pre-workout + protein)
• Planned the video drop like a launch, not a post creating anticipation through shorts, stories, and influencer mentions
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The Video: A Transformation That Sold More Than Muscle
The final piece was a personal, emotionally driven fitness transformation story narrated by one of Xeela’s core creators and visually driven by footage that spanned nearly a year.
It was edited with cinematic flow, tied to Xeela’s values, and included clear but subtle product moments.
It didn’t sell the product directly.
It made people want to be part of the movement behind it.
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The Results: What One Video Can Do
Within the first few weeks of launch:
• 1.2 million+ views organically
• Thousands of comments, shares, and subscriptions
• Entire first run of product inventory sold out
• Xeela adopted the structure as their official channel format
• Series continued with other transformations, gaining cumulative millions of views
• Built a foundation for long-term YouTube growth + monetization
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What Made It Work?
Here’s what turned that one video into a brand-defining moment:
• Narrative structure that built emotional engagement
• Pacing and editing that kept attention all the way through
• Strategic SEO optimization that helped it rank and resurface
• Clear CTA and clickable links that didn’t feel “salesy”
• Positioning it as a movement, not a marketing play
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What This Means for Your Brand
You don’t need a viral dance trend to grow.
You need a content system that’s rooted in story, backed by strategy, and built for long-term attention.
At Clics, we help brands like Xeela:
• Turn old footage into new opportunity
• Launch channels from scratch
• Build bingeable formats
• And drive real business outcomes from content
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