Sung Yoo – Interior Designer

Industry: Interior Design / Personal Brand

Project Type: Viral video + channel launch

The Challenge:

Sung Yoo had an incredible personal story and growing design business—but no online presence. CNBC Make It tapped her for a profile, and Tristan was brought in to film it. This would become the launchpad for her digital brand.

Our Solution:

We produced the viral CNBC Make It video that brought her design business national attention. After that success, we helped her build a branded YouTube channel from scratch—developing a posting format, thumbnail style, and editing aesthetic tailored to her vibe. We guided her through monetization, content batching, and scaling her short-form presence on Instagram.

The Results:

• CNBC video earned 1M+ views

• Her YouTube channel gained thousands of subscribers

• Videos now have hundreds of thousands of views

• Channel monetized and growing with a sustainable, DIY-friendly structure

• Increased inbound leads and media requests