William Pernik – Criminal Defense Attorney

Industry: Law / Legal Services

Project Type: YouTube authority channel + video marketing system

The Challenge:

Attorney William Pernik wanted to educate the public, build credibility, and generate new leads, but had no on-camera experience or video presence online.

Our Solution:

We crafted a video strategy rooted in real legal FAQs, filmed compelling explainers with custom B-roll, and turned every video into multiple short-form pieces for Instagram, Facebook, and TikTok. Our uploads were optimized with Google-friendly titles and keyword-rich descriptions. We also structured the content into playlists like “Know Your Rights,” “What to Do if You’re Arrested,” and “California DUI Laws.”

The Results:

• 1,000,000+ total YouTube views

• 1,500+ subscribers in less than a year

• Monetized channel with passive ad income

• Strong local visibility and new client acquisition

• Foundation for scalable video marketing that continues monthly