Xeela Fitness
Xeela had over six months of unreleased fitness transformation footage and no video strategy. They were preparing to launch their protein and pre-workout products,but had no channel or format that introduced their brand in a meaningful way.
Industry: Fitness Supplements & Content Series
Project Type: Documentary-style YouTube launch
The Challenge:
Xeela had over six months of unreleased fitness transformation footage and no video strategy. They were preparing to launch their protein and pre-workout products,but had no channel or format that introduced their brand in a meaningful way.
Our Solution:
We directed and filmed two additional months of story-driven content, then edited a 12-minute flagship documentary that introduced the Xeela brand through emotional transformation stories. We built a strong visual identity, structured the narrative like a film, and optimized the upload for maximum organic reach.
The Results:
• 3M+ views on the first video
• Entire product inventory sold out
• Channel monetized within weeks
• Format adopted as Xeela’s ongoing series structure
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William Pernik – Criminal Defense Attorney
It all begins with an idea.
Industry: Law / Legal Services
Project Type: YouTube authority channel + video marketing system
The Challenge:
Attorney William Pernik wanted to educate the public, build credibility, and generate new leads, but had no on-camera experience or video presence online.
Our Solution:
We crafted a video strategy rooted in real legal FAQs, filmed compelling explainers with custom B-roll, and turned every video into multiple short-form pieces for Instagram, Facebook, and TikTok. Our uploads were optimized with Google-friendly titles and keyword-rich descriptions. We also structured the content into playlists like “Know Your Rights,” “What to Do if You’re Arrested,” and “California DUI Laws.”
The Results:
• 1,000,000+ total YouTube views
• 1,500+ subscribers in less than a year
• Monetized channel with passive ad income
• Strong local visibility and new client acquisition
• Foundation for scalable video marketing that continues monthly
Sung Yoo – Interior Designer
It all begins with an idea.
Industry: Interior Design / Personal Brand
Project Type: Viral video + channel launch
The Challenge:
Sung Yoo had an incredible personal story and growing design business—but no online presence. CNBC Make It tapped her for a profile, and Tristan was brought in to film it. This would become the launchpad for her digital brand.
Our Solution:
We produced the viral CNBC Make It video that brought her design business national attention. After that success, we helped her build a branded YouTube channel from scratch—developing a posting format, thumbnail style, and editing aesthetic tailored to her vibe. We guided her through monetization, content batching, and scaling her short-form presence on Instagram.
The Results:
• CNBC video earned 1M+ views
• Her YouTube channel gained thousands of subscribers
• Videos now have hundreds of thousands of views
• Channel monetized and growing with a sustainable, DIY-friendly structure
• Increased inbound leads and media requests